Thursday, 5 May 2011

Consumer Feedback

To see what some of my potential consumers had to say I posted it onto my youtube account and onto my facebook profile along with a small questionnaire to see what they had to say, here are my restults:

My results show that from the small majority of potential consumers that watched it the vast majority of them did like it and that the 2 people that said it was alright said that zombie/horror was not their thing, meaning that they are not my target audience, however even though zombie/horror is not their preffered genre of film they both said that they wanted to watch the rest of the film which is great as this means that I have intrugued not only my target audience but those that I have not aimed my film opening at, I have catered to a larger audience than I had origionally thought according to these results. There were many comments on the pace of my opening, that it was fast paced and helped to add to the tension, this is the exact result I wanted from my audience and I am glad that they picked up on this. They also mentioned how the editing matches the pace of the music well and that this also helped to add tension to the opening which again is exactly what I had set out to do. The majority of consumers did worry for the main characters safety which is again what I had set out to achieve as this argubely shows that the audience has built up some sort of relationship with Tom's character in a very short space of time, this makes the audience interact more with the film making them pay attention and be more suseptable to higher suspense and jumpy scenes, making the horror work far more effectively at scaring and thrilling its audience. Many of my target audience comment on the scene where the gun doesn't work, I did this to again heighten the suspence at the end as it seems like he is safe with the gun removing him from the danger but he is not, sending him straight back into the peak of the danger.

Overall I am very pleased with this feedback, on average I scored 7/10-8/10 which is a great end result, I have recieved many positive comments from my target audience which is great as it tells me that my film opening is successful in making my target audience want to watch it.
Obviously this is only a small test posted on my facebook page which arguably only applies to my friends however I recieved a range of comments and each person stated their own opinions so there is some reliability to these results.

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